Pfeld Cycling Garments

01 Brand Identity and Website

Pfeld (pronounced “feld”) is a cycling and lifestyle apparel brand based in Cincinnati. Through a combination of midwestern values and demanding attention to detail, Pfeld creates apparel for real life and real people. Above all, they’re putting the joy back in cycling. In anticipation of a major new product launch, we worked with Pfeld on a brand audit and brand positioning approach, a visual identity refresh, and a complete website overhaul.

Pfeld.com
Creative Partner: Process Interactive

NFN-Pfeld-1
NFN-Pfeld-2
NFN-Pfeld-3
NFN-Pfeld-4
NFN-Pfeld-6
NFN-Pfeld-7
NFN-Pfeld-8
NFN-Pfeld-9
NFN-Pfeld-10

02 Photo Art Direction

We took a comprehensive look at Pfeld’s photo library to explore the best way to capture Pfeld’s purpose and positioning in images. Most cycling brands glamorize the grit and suffering that accompanies cycling but lose site of the joy of riding with friends. Shot on location in Southern Ohio using real people, we focused on comraderie, not solitude.

Creative Partner: Alex Davis Photography

NFN-Pfeld-11
NFN-Pfeld-12
NFN-Pfeld-13
NFN-Pfeld-14
NFN-Pfeld-15
NFN-Pfeld-16
NFN-Pfeld-17

Nonfiction is a design consultancy in Worthington, Ohio. We create brand identities, communications, and environments that simplify ideas, transform perceptions, and build businesses.

Let's keep in touch. Sign up to get occasional emails about how we think and how we work.

Nonfiction is a design and branding studio based in Worthington, Ohio. We create brand identity systems, graphic design, environments, and web sites that help people get from where they are to where they want to be.

Let's keep in touch. Sign up to get occasional emails about how we think and how we work.

Nonfiction is a design and branding studio based in Worthington, Ohio. We create brand identity systems, graphic design, environments, and web sites that help people get from where they are to where they want to be.

Let's keep in touch. Sign up to get occasional emails about how we think and how we work.

Nonfiction is a design and branding studio based in Worthington, Ohio. We create brand identity systems, graphic design, environments, and web sites that help people get from where they are to where they want to be.

Let's keep in touch. Sign up to get occasional emails about how we think and how we work.

Let's talk.

Let's talk.

Let's talk.

Let's talk.

Let's talk.

(614) 542-7677
hello@madebynonfiction.com
 
677 High Street Suite 200
Worthington, OH 43085

(614) 525-7677
hello@madebynonfiction.com
 
677 High Street Suite 200
Worthington, OH 43081

(614) 525-7677
hello@madebynonfiction.com
 
677 High Street Suite 200
Worthington, OH 43081

©2018 Nonfiction, LLC