Braided River Brewing Company

01 Visual Identity

Braided River Brewing Company is a new microbrewery in the fast-growing market of Mobile, Alabama. The name is inspired by the iconic landscapes of the Mobile River Delta, one of the most diverse ecosystems on the planet. These landscapes directly influenced the design of the contemporary, earthy, and approachable identity. The result is a visual language that’s distinctly local and regionally recognizable as the brewery grows.

Design Graphic Design Firm Branding Agency Columbus Ohio

Braided River Brewing Company Craft Beer Van Design ale ipa stout Nonfiction design firm branding agency Columbus Ohio

02 Packaging

The packaging system for Braided River turns the entire can into a logo. A gridded illustration system extends the logo into a structure that creates obvious space for naming and beer information and makes the can instantly recognizable as Braided River beer from any angle . Each beer has its own color palette and pattern inspired by topographic map legends, creating a cohesive collection with individual identifying features.

Exclusive Mockups for Branding and Packaging Design

Back of Braided River's Hoppy By Nature can design

Beer Here Now Kolsch style ale 6-pack design

Tap handle design for Braided River Brewing Company

Interchangeable magnetic tap handle labels

03 Merchandise

While the Braided River was busy putting finishing touches on their taproom and unloading brewing equipment, we helped them get ready for launch. And no brewery can launch without t-shirts. Merch design was a great way to expand the established brand system and get the name out there in Mobile.

Nonfiction is a graphic design and branding agency in Columbus, Ohio. Our clients include B2B and B2C companies, startups, colleges and universities, and arts and community organizations. What they all have in common is a deep-seated desire to do things differently.