Braided River Brewing Company

01 Visual Identity

Braided River Brewing Company is a new microbrewery in the fast-growing market of Mobile, Alabama. The name is inspired by the iconic landscapes of the Mobile River Delta, the most diverse ecosystem on the planet. These landscapes directly influenced the design of the contemporary, earthy, and approachable identity. The result is a visual language that’s distinctly local and regionally recognizable as the brewery grows.

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02 Packaging

The packaging system for Braided River turns the entire can into a logo. A gridded illustration system extends the logo into a structure that creates obvious space for naming and beer information and makes the can instantly recognizable as Braided River beer from any angle . Each beer has its own color palette and pattern inspired by topographic map legends, creating a cohesive collection with individual identifying features.

Braided River Can Design
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Braided River - Riverside Red
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Braided River - Subtropic IPA
Braided River - Summer Ale

Nonfiction is a design and branding agency in Columbus, Ohio. We create brand identities, print design, websites, and environments. Our clients range from corporations and colleges to startups and arts organizations. What they all have in common is a deep-seated desire to do things differently.

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Nonfiction is a design and branding agency in Columbus, Ohio. We create brand identities, print design, websites, and environments. Our clients range from corporations and colleges to startups and arts organizations. What they all have in common is a deep-seated desire to do things differently.

Let's keep in touch. Sign up to get occasional emails about how we think and how we work.

Nonfiction is a design and branding agency in Columbus, Ohio. We create brand identities, print design, websites, and environments. Our clients range from corporations and colleges to startups and arts organizations. What they all have in common is a deep-seated desire to do things differently.

Let's keep in touch. Sign up to get occasional emails about how we think and how we work.

Nonfiction is a design and branding agency in Columbus, Ohio. We create brand identities, print design, websites, and environments. Our clients range from corporations and colleges to startups and arts organizations. What they all have in common is a deep-seated desire to do things differently.

Let's keep in touch. Sign up to get occasional emails about how we think and how we work.

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(614) 542-7677
hello@madebynonfiction.com
 
677 High Street Suite 200
Worthington, OH 43085

(614) 525-7677
hello@madebynonfiction.com
 
677 High Street Suite 200
Worthington, OH 43081

(614) 525-7677
hello@madebynonfiction.com
 
677 High Street Suite 200
Worthington, OH 43081

(614) 542-7677
hello@madebynonfiction.com
 
677 High Street Suite 200
Worthington, OH 43085

(614) 542-7677
hello@madebynonfiction.com
 
677 High Street Suite 200
Worthington, OH 43085

©2019 Nonfiction, LLC

©2019 Nonfiction, LLC

©2019 Nonfiction, LLC

©2019 Nonfiction, LLC