Capital University

As a liberal arts university with strong ties to it’s Lutheran heritage and values, Capital University asked us to create a view book that clearly demonstrates how their college education and experience will impact the world around them after graduation. To do this, we created a Today/Tomorrow cadence that shows Capital’s liberal arts education combined with real-world skills and Lutheran values. It’s their world. What they learn today will shape tomorrow.

02 Photo Art Direction

As part of our admission projects, we recognized the need to create more authentic photo library for the university. We spent a week capturing the real life of students and faculty in classrooms, in residence halls, and on the athletic fields. Nothing posed. Nothing staged. Real life. Because students can smell staged photos a mile away. And they want none of it. They want to know what their life will actually be like when they attend a university. 

03 Admissions Search Mailer

To a 17-year-old comparing colleges, the journey from today to tomorrow is full of uncertainties. Capital asked us to bring the Capital University experience to life in an easy-to-get brochure. We took them literally and mapped out a “cheat sheet” for students showing their journey leading up to their first day (the enrollment process) and through graduation. The back side references uses real-life photos to bring these milestones to life. 

04
Adult and Graduate Admissions Materials

Capital asked us to explore how their brand related to their adult programs. We created The Capital Effect – a more career-focused version of the undergraduate brand. This family of brochures focused on the one-to-one relationship between continuing education and career possibilities.