Capital University

01 Viewbook

As a liberal arts university with strong ties to it’s Lutheran heritage and values, Capital University asked us to create a view book that clearly demonstrates how their college education and experience will impact the world around them after graduation. To do this, we created a Today/Tomorrow cadence that shows Capital’s liberal arts education combined with real-world skills and Lutheran values. It’s their world. What they learn today will shape tomorrow.

Capital University higher ed education branding admission brochure viewbook Nonfiction design branding firm agency Columbus Ohio

Capital University higher ed education branding admission manifesto viewbook Nonfiction design branding firm agency Columbus Ohio

Capital University admission brochure viewbook student Nonfiction design branding firm agency Columbus Ohio

Capital University admission brochure viewbook professor highlight graphic design Nonfiction design branding firm agency Columbus Ohio

Capital University admission brochure viewbook graphic design Nonfiction design branding firm agency Bexley Ohio

Capital University today tomorrow viewbook Nonfiction design branding firm agency Columbus Ohio

02 Photo Art Direction

As part of our admission projects, we recognized the need to create more authentic photo library for the university. We spent a week capturing the real life of students and faculty in classrooms, in residence halls, and on the athletic fields. Nothing posed. Nothing staged. Real life. Because students can smell staged photos a mile away. And they want none of it. They want to know what their life will actually be like when they attend a university.

Capital University admission photography photo shoot laboratory lab students Nonfiction design branding firm agency

Capital University admission photography photo shoot Nonfiction design branding firm agency

Capital University admission photography photo shoot classroom Nonfiction design branding firm agency

Capital University admission photography photo shoot residence hall dorm Nonfiction design branding firm agency

Capital University admission photography photo shoot athletics Nonfiction design branding firm agency

Art gallery Design Graphic Design Firm Branding Agency Columbus Ohio

03 Admissions Search Mailer

To a 17-year-old comparing colleges, the journey from today to tomorrow is full of uncertainties. Capital asked us to bring the Capital University experience to life in an easy-to-get brochure. We took them literally and mapped out a “cheat sheet” for students showing their journey leading up to their first day (the enrollment process) and through graduation. The back side references uses real-life photos to bring these milestones to life.

Capital University Admissions Nonfiction Graphic Design Branding Agency Columbus Ohio

04 Adult and Graduate Admissions Materials

Capital asked us to explore how their brand related to their adult programs. We created The Capital Effect – a more career-focused version of the undergraduate brand. This family of brochures focused on the one-to-one relationship between continuing education and career possibilities.

Nonfiction Graphic Design Branding Agency Columbus Ohio

Capital University adult graduate admission brochure graphic design Nonfiction design branding firm agency Bexley Ohio

Capital University adult graduate nursing program brochure graphic design Nonfiction design branding firm agency

Nonfiction is a graphic design and branding agency in Columbus, Ohio. Our clients include B2B and B2C companies, startups, colleges and universities, and arts and community organizations. What they all have in common is a deep-seated desire to do things differently.