We created a photo style emphasizing customers as people. We balanced authentic lifestyle images with studio shots that own Huntington's energy green. The result is an ownable photography style that is unmistakably Huntington.
We created a photo style emphasizing customers as people. We balanced authentic lifestyle images with studio shots that own Huntington's energy green. The result is an ownable photography style that is unmistakably Huntington.
We created a photo style emphasizing customers as people. We balanced authentic lifestyle images with studio shots that own Huntington's energy green. The result is an ownable photography style that is unmistakably Huntington.
We created a photo style emphasizing customers as people. We balanced authentic lifestyle images with studio shots that own Huntington's energy green. The result is an ownable photography style that is unmistakably Huntington.
We created a photo style emphasizing customers as people. We balanced authentic lifestyle images with studio shots that own Huntington's energy green. The result is an ownable photography style that is unmistakably Huntington.
We took Huntington's hexagon from secondary element to star of the show. Using only two or three variations of the hexagons, we scale them up and down to create playful energy. While the photography represents Huntington's customers, the hexagons are a metaphor for how Huntington intertwines with its customers' lives.
We took Huntington's hexagon from secondary element to star of the show. Using only two or three variations of the hexagons, we scale them up and down to create playful energy. While the photography represents Huntington's customers, the hexagons are a metaphor for how Huntington intertwines with its customers' lives.
Adam Ferguson
Senior Vice President of Brand and Advertising
Adam Ferguson
Senior Vice President of Brand and Advertising
Adam Ferguson
Senior Vice President of Brand and Advertising
Adam Ferguson
Senior Vice President of Brand and Advertising
Adam Ferguson
Senior Vice President of Brand and Advertising
03 Brand Book
We created a comprehensive brand book that provided all the tools to create unity without being uniform. We designed and wrote the guidelines to be representative of the visual system, not a cold set of rules. This helps Huntington's creative partners understand the new brand language while being inspired to push boundaries. This encourages creativity rather than squashing it.
We created a comprehensive brand book that provided all the tools to create unity without being uniform. We designed and wrote the guidelines to be representative of the visual system, not a cold set of rules. This helps Huntington's creative partners understand the new brand language while being inspired to push boundaries. This encourages creativity rather than squashing it.
We created a comprehensive brand book that provided all the tools to create unity without being uniform. We designed and wrote the guidelines to be representative of the visual system, not a cold set of rules. This helps Huntington's creative partners understand the new brand language while being inspired to push boundaries. This encourages creativity rather than squashing it.
We created a comprehensive brand book that provided all the tools to create unity without being uniform. We designed and wrote the guidelines to be representative of the visual system, not a cold set of rules. This helps Huntington's creative partners understand the new brand language while being inspired to push boundaries. This encourages creativity rather than squashing it.
Nonfiction is a graphic design and branding agency in Columbus, Ohio. Our clients include B2B and B2C companies, startups, colleges and universities, and arts and community organizations. What they all have in common is a deep-seated desire to do things differently.
Let's keep in touch. Sign up to get occasional emails about how we think and how we work.
Nonfiction is a graphic design and branding agency in Columbus, Ohio. Our clients include B2B and B2C companies, startups, colleges and universities, and arts and community organizations. What they all have in common is a deep-seated desire to do things differently.
Let's keep in touch. Sign up to get occasional emails about how we think and how we work.
Nonfiction is a graphic design and branding agency in Columbus, Ohio. Our clients include B2B and B2C companies, startups, colleges and universities, and arts and community organizations. What they all have in common is a deep-seated desire to do things differently.
Let's keep in touch. Sign up to get occasional emails about how we think and how we work.
Nonfiction is a graphic design and branding agency in Columbus, Ohio. Our clients include B2B and B2C companies, startups, colleges and universities, and arts and community organizations. What they all have in common is a deep-seated desire to do things differently.
Let's keep in touch. Sign up to get occasional emails about how we think and how we work.
Nonfiction is a graphic design and branding agency in Columbus, Ohio. Our clients include B2B and B2C companies, startups, colleges and universities, and arts and community organizations. What they all have in common is a deep-seated desire to do things differently.
Let's keep in touch. Sign up to get occasional emails about how we think and how we work.
©2019 Nonfiction, LLC
©2019 Nonfiction, LLC
©2019 Nonfiction, LLC
©2019 Nonfiction, LLC