Huntington Bank Brand System

Huntington Bank Brand System

Huntington Bank Brand System

Huntington Bank Brand System

Huntington Bank Brand System

Huntington Bank Brand Branding Hexagons Photography Style Hexagon Design Graphic Design Firm Branding Agency Columbus Ohio
When Huntington Bank made the decision to shift their brand language away from illustration and towards photography, their internal brand team and external creative partners tried to recreate the wheel with each new project. The result? An inconsistent visual language that lacked simplicity, flexibility and brand recognition. We were asked to create a new brand language using three core elements: photography, hexagons, and their brand green.
When Huntington Bank made the decision to shift their brand language away from illustration and towards photography, their internal brand team and external creative partners tried to recreate the wheel with each new project. The result? An inconsistent visual language that lacked simplicity, flexibility and brand recognition. We were asked to create a new brand language using three core elements: photography, hexagons, and their brand green.
When Huntington Bank made the decision to shift their brand language away from illustration and towards photography, their internal brand team and external creative partners tried to recreate the wheel with each new project. The result? An inconsistent visual language that lacked simplicity, flexibility and brand recognition. We were asked to create a new brand language using three core elements: photography, hexagons, and their brand green.
When Huntington Bank made the decision to shift their brand language away from illustration and towards photography, their internal brand team and external creative partners tried to recreate the wheel with each new project. The result? An inconsistent visual language that lacked simplicity, flexibility and brand recognition. We were asked to create a new brand language using three core elements: photography, hexagons, and their brand green.
When Huntington Bank made the decision to shift their brand language away from illustration and towards photography, their internal brand team and external creative partners tried to recreate the wheel with each new project. The result? An inconsistent visual language that lacked simplicity, flexibility and brand recognition. We were asked to create a new brand language using three core elements: photography, hexagons, and their brand green.

01 Photography

01 Photography

01 Photography

We created a photo style emphasizing customers as people. We balanced authentic lifestyle images with studio shots that own Huntington's energy green. The result is an ownable photography style that is unmistakably Huntington.

We created a photo style emphasizing customers as people. We balanced authentic lifestyle images with studio shots that own Huntington's energy green. The result is an ownable photography style that is unmistakably Huntington.

We created a photo style emphasizing customers as people. We balanced authentic lifestyle images with studio shots that own Huntington's energy green. The result is an ownable photography style that is unmistakably Huntington.

We created a photo style emphasizing customers as people. We balanced authentic lifestyle images with studio shots that own Huntington's energy green. The result is an ownable photography style that is unmistakably Huntington.

We created a photo style emphasizing customers as people. We balanced authentic lifestyle images with studio shots that own Huntington's energy green. The result is an ownable photography style that is unmistakably Huntington.

Huntington Bank Brand Branding Hexagons Graphic Design Photography Style
Huntington Bank Brand Branding Hexagons Graphic Design Photography Style
Huntington Bank brand photography guidelines photo shoot photography Nonfiction design firm branding agency
Huntington Bank brand photography guidelines photo shoot photography Nonfiction design firm branding agency
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Huntington Bank brand photography guidelines style Nonfiction design firm branding agency
Huntington Bank brand photography guidelines lifestyle photography Nonfiction design firm branding agency
Huntington Bank brand photography guidelines lifestyle photography Nonfiction design firm branding agency
Huntington Bank brand photography guidelines lifestyle photography Nonfiction design firm branding agency
Huntington Bank brand photography guidelines style Nonfiction design firm branding agency

02 Design Language

02 Design Language

We took Huntington's hexagon from secondary element to star of the show. Using only two or three variations of the hexagons, we scale them up and down to create playful energy. While the photography represents Huntington's customers, the hexagons are a metaphor for how Huntington intertwines with its customers' lives.

We took Huntington's hexagon from secondary element to star of the show. Using only two or three variations of the hexagons, we scale them up and down to create playful energy. While the photography represents Huntington's customers, the hexagons are a metaphor for how Huntington intertwines with its customers' lives.

Design Graphic Design Firm Branding Agency Columbus Ohio
Nonfiction Huntington Bank Brand Standards Branding Guidelines Hexagons Design Graphic Design Firm Branding Agency Columbus Ohio
Nonfiction Huntington Bank Brand Brochure Branding Hexagons Graphic Design
Nonfiction Huntington Bank Brand Brochure Branding Hexagons Graphic Design
Huntington Bank Brand Branding Hexagons Billboard Design Graphic Design Firm Branding Agency Columbus Ohio
Nonfiction Huntington Bank Brand Billboard Branding Hexagons Graphic Design
Nonfiction Huntington Bank Brand Brochure Branding Hexagons Graphic Design
Nonfiction Huntington Bank Brand Brochure Branding Hexagons Graphic Design
Nonfiction Huntington Bank Brand Brochure Branding Hexagons Graphic Design
”Working with Nonfiction is like rowing a boat on calm waters — every action moves you forward and the process feels effortless. They’re an incredibly collaborative team, defined by great listening and exponentially productive responses. They went way beyond our expectations, as they always do.”

Adam Ferguson
Senior Vice President of Brand and Advertising

”Working with Nonfiction is like rowing a boat on calm waters — every action moves you forward and the process feels effortless. They’re an incredibly collaborative team, defined by great listening and exponentially productive responses. They went way beyond our expectations, as they always do.”

Adam Ferguson
Senior Vice President of Brand and Advertising

”Working with Nonfiction is like rowing a boat on calm waters — every action moves you forward and the process feels effortless. They’re an incredibly collaborative team, defined by great listening and exponentially productive responses. They went way beyond our expectations, as they always do.”

Adam Ferguson
Senior Vice President of Brand and Advertising

”Working with Nonfiction is like rowing a boat on calm waters — every action moves you forward and the process feels effortless. They’re an incredibly collaborative team, defined by great listening and exponentially productive responses. They went way beyond our expectations, as they always do.”

Adam Ferguson
Senior Vice President of Brand and Advertising

”Working with Nonfiction is like rowing a boat on calm waters — every action moves you forward and the process feels effortless. They’re an incredibly collaborative team, defined by great listening and exponentially productive responses. They went way beyond our expectations, as they always do.”

Adam Ferguson
Senior Vice President of Brand and Advertising

03 Brand Book

03 Brand Book

03 Brand Book

We created a comprehensive brand book that provided all the tools to create unity without being uniform. We designed and wrote the guidelines to be representative of the visual system, not a cold set of rules. This helps Huntington's creative partners understand the new brand language while being inspired to push boundaries. This encourages creativity rather than squashing it.

We created a comprehensive brand book that provided all the tools to create unity without being uniform. We designed and wrote the guidelines to be representative of the visual system, not a cold set of rules. This helps Huntington's creative partners understand the new brand language while being inspired to push boundaries. This encourages creativity rather than squashing it.

We created a comprehensive brand book that provided all the tools to create unity without being uniform. We designed and wrote the guidelines to be representative of the visual system, not a cold set of rules. This helps Huntington's creative partners understand the new brand language while being inspired to push boundaries. This encourages creativity rather than squashing it.

We created a comprehensive brand book that provided all the tools to create unity without being uniform. We designed and wrote the guidelines to be representative of the visual system, not a cold set of rules. This helps Huntington's creative partners understand the new brand language while being inspired to push boundaries. This encourages creativity rather than squashing it.

Nonfiction Graphic Design Branding Agency Columbus Ohio
Nonfiction Huntington Bank Brand Standards Branding Guidelines Hexagons Graphic Design Firm Agency
Nonfiction Huntington Nonfiction Graphic Design Branding Agency Columbus Ohio
Nonfiction Huntington Bank Brand Standards Branding Guidelines Hexagons Graphic Design Firm Agency
Nonfiction Huntington Bank Brand Standards Branding Guidelines Hexagons Graphic Design Firm Agency
Nonfiction Huntington Bank Brand Standards Branding Guidelines Hexagons Graphic Design Firm Agency

Nonfiction is a graphic design and branding agency in Columbus, Ohio. Our clients include B2B and B2C companies, startups, colleges and universities, and arts and community organizations. What they all have in common is a deep-seated desire to do things differently.

Let's keep in touch. Sign up to get occasional emails about how we think and how we work.

Nonfiction is a graphic design and branding agency in Columbus, Ohio. Our clients include B2B and B2C companies, startups, colleges and universities, and arts and community organizations. What they all have in common is a deep-seated desire to do things differently.

Let's keep in touch. Sign up to get occasional emails about how we think and how we work.

Nonfiction is a graphic design and branding agency in Columbus, Ohio. Our clients include B2B and B2C companies, startups, colleges and universities, and arts and community organizations. What they all have in common is a deep-seated desire to do things differently.

Let's keep in touch. Sign up to get occasional emails about how we think and how we work.

Nonfiction is a graphic design and branding agency in Columbus, Ohio. Our clients include B2B and B2C companies, startups, colleges and universities, and arts and community organizations. What they all have in common is a deep-seated desire to do things differently.

Let's keep in touch. Sign up to get occasional emails about how we think and how we work.

Nonfiction is a graphic design and branding agency in Columbus, Ohio. Our clients include B2B and B2C companies, startups, colleges and universities, and arts and community organizations. What they all have in common is a deep-seated desire to do things differently.

Let's keep in touch. Sign up to get occasional emails about how we think and how we work.

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©2019 Nonfiction, LLC

©2019 Nonfiction, LLC

©2019 Nonfiction, LLC

©2019 Nonfiction, LLC